When to Post for Social Media?

When posting for Social Media, everyday there seems to be a a new technology out there which is difficult for the common person to keep up with. One minute its Hootsuite, then Tweetdeck, then some other system! It’s overwhelming the number of social media tools out there to manage both your personal and or business brand.

 

In trying to determine the best way to improve our ability to get a better response on the social media, my objective for BOTH my personal brand along with our companies brand is to get into a routine first. Without trying and testing the process consistently, I find it hard to determine. I also only have a limited amount of time in a day and my goal is to spend no more than 10 minutes of my own time in reviewing and ensuring our social media process is one that is defined and hopefully successful over the test of time.

First, When to Post for Social Media?

Twitter  1-3pm weekdays
Facebook  1-4pm weekdays
LinkedIn 7-8:30am and 5-6pm Tuesday, Wednesday, and Thursday
Tumblr   7-10pm weekdays and 4pm on Fridays
Instagram  5-6pm weekdays and 8pm on Mondays with a sweetspot at 6pm
Pinterest  2-4pm and 8-11pm weekdays with weekends being the best
Google+  9-11am weekdays

The basic idea is that you want to reach people on Facebook and Insta during their down time, when they’re most likely to log in. Your Facebook posts and tweets should be timed to catch people when they have time on their hands:

  • 8:30am— when they’re on their way into work
  • 12:30pm— when they’re checking their iPhone, like while eating a burrito
  • 5:30pm— on the bus ride home
  • 10pm— after the kids go to sleep, which in general is the single best time to post during the week

Despite whatever tool we use, here is the roster of support we need to make the entire process happen:

1.  Creative Director / Director – the person whom pushes out the content and ideation
2. Designer – you need someone whom will work to handle the creative and we are using tools like Canva, our own designer will chop up some images that our Assistant Puts together and then preps for both blog and social media posts
3. The Assistant is key in taking all of the posts and then putting them on our scheduling software (PromoRepublic).

What are the key things needed here?

A timeline and schedule plan:

Example below:

*Now if you see on this schedule, theres way too much intel on various Holidays, we need to increase our schedule needs based on more informed content.

Below I have shared a corrected and suggested schedule which will better resemble the schedule as per the specific posts we need to be able to draft each and everyday..

Thanks for some very useful information from https://coschedule.com/blog/social-media-post-ideas/

They provided some ideas on how the content should be setup for the various network:

Now in our case, we have decided we will be focusing our efforts on Facebook, Instagram, and Linkedin as a starting point:
Facebook  1-4pm weekdays
LinkedIn 7-8:30am and 5-6pm Tuesday, Wednesday, and Thursday
Instagram  5-6pm weekdays and 8pm on Mondays with a sweet spot at 6pm

Now we know when we need to post:

Monday: 1-4 facebook post, 8pm on Mondays with a sweetspot at 6pm, Instagram 5-6pm
Tuesday: 1-4 facebook post, 7-8:30am Linkedin and 5-6pm Tuesday, Wednesday, and Thursday, Instagram 5-6pm
Wednesday: 1-4 facebook post, 7-8:30am Linkedin and 5-6pm Tuesday, Wednesday, and Thursday, Instagram 5-6pm
Thursday: 1-4 facebook post, 7-8:30am Linkedin and 5-6pm Tuesday, Wednesday, and Thursday, Instagram 5-6pm
Friday: 1-4 facebook post, Instagram 5-6pm

***Many of these posts can also be reverted back to a personal or company blog page. In my case, Optamark or TarangGosalia.com

Now comes the tough part, once all these schedules are made, what are we writing about?????

This link does an excellent job of sharing various ways in which posts can be created (shoutout to CoSchedule):

52 Effective Social Media Post Ideas and Examples to Fill Your Calendar


*This give a very clear picture of different things you can constant talk about that are within the above mentioned schedule!!!!

From there, we take the copy and content and update our master google docs sheet once the post have been plugged into Promo Republic and we are working on making sure our design aesthetic is in place, for each relevent post, we aim to have a Dropbox Folder which logs each and every image for the Assistant to go into and quickly draft and put together.

 

Each and Every Post with the corrected images, copy, etc are all loaded into the Promo Republic Dashboard and Pre-Scheduled on the Times and Days Mentioned Above:

(Right now this is complete but assuming it is complete, it would have the entire month schedule loaded and defined).

 

This schedule below once the ideas come from the link above, the creatives comes from our designer above once the idea is dropped into the google docs sheet, then all the artwork, files and copy should be loaded and scheduled for the following time sequences:

Monday: 1-4 facebook post, 8pm on Mondays with a sweetspot at 6pm, Instagram 5-6pm 
Tuesday: 1-4 facebook post, 7-8:30am Linkedin and 5-6pm Tuesday, Wednesday, and Thursday, Instagram 5-6pm 
Wednesday: 1-4 facebook post, 7-8:30am Linkedin and 5-6pm Tuesday, Wednesday, and Thursday, Instagram 5-6pm 
Thursday: 1-4 facebook post, 7-8:30am Linkedin and 5-6pm Tuesday, Wednesday, and Thursday, Instagram 5-6pm 
Friday: 1-4 facebook post, Instagram 5-6pm 

Once this process is put into effect, things should become easier and easier to manage once you have a defined process in place.

Looking forward to seeing how this social media journey goes with continued efforts to increase brand awareness on the digital side.

Tarang Gosalia

Tarang is the CEO at Optamark. Optamark is a printing and promotional products agency that designs branded merchandise collections, printing, and company e-stores with a one stop shop experience for leading companies across North America.

You May Also Like

Outbound Marketing

Create a Successful Outbound Marketing Strategy

Paycheck Protection Program, EIDL Disaster Loan Recovery: How to Apply, Loan Calculation, and More

How Cold Outreach Emails can Enhance Sales Efforts

The Beginner’s Guide to How Direct Mail Helps Realtors Make Huge Profits

Leave a Reply

Your email address will not be published. Required fields are marked *