Content Marketing

Content Marketing – A Quick Guide to Cover Your Bases

I recently was attending the PPAI Expo East Conference in Atlantic City and got a chance to listen to a session from Cliff Quicksell who is currently the VP of Marketing at IPromoteU. For those of you who are not familiar in the industry, IPromoteU is a $200+ million dollar distributor in the business with over 150+ reps supporting their brand. As Optamark expands its footprint nationwide, Cliff shared some ...

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Startup Founders

A Startup Founders Keys to Success

I've always been interested in early stage businesses. I've met Startup Founders from all walks of life. Winning ideas, losing ones, whatever the case may be, there seems to be a few takeaways that can set apart founders who who are really successful and step outside the box. For background, I've been Angel Investing as a Limited Partner 500 Startups, Arc Angel Fund in New York, as well as independent businesses ...

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