Starting Your Own Franchise Business 101: The Essential Guide

With so many options for franchises out there, you first need to ask yourself what you are passionate about doing. Narrow down your interest in a service based business, vs retail. In my experience, dealing with consumers has always been a tough sell. I enjoy working with businesses vs end clients for a few reasons:

1. There not spending their own money
2. Deadlines and speed matter and emotions are less involved
3. The relationship with B2B Clients is much more balanced then a one-sided mindset with the consumer
4. Retention in a B2B environment is also much more transparent and clear

When making decisions on what business is best for you:

  • Assess Yourself. A search for a franchise actually starts with you. …
  • Consider Costs (Upfront and Ongoing) …
  • Do Your Own Research. …
  • Speak With an Attorney. …
  • Talk With Franchisees. …
  • Be Willing to Work Hard.

Here is what makes us unique at Optamark:

  • We have home based model (low overhead)
  • Our range of products is much more extensive than any other concept in the market
  • We unlike many other printing franchises do not require the need to purchase bulky equipment
  • We provide back office support
  • We provide a complete state of the art order management technology platform to manage brand assets
  • We provide you with company branded storefronts from your clients to order directly from (increases retention)
  • We consult and provide you training on being able to confidently source and produce the above mentioned services for business

Heres an overview on our products and services:


Here is an overview of how we support the needs of our clients and why me make the process easier:

To learn more about our franchising opportunities, visit


Tarang Gosalia

Tarang is the CEO at Optamark. Optamark is a printing and promotional products agency that designs branded merchandise collections, printing, and company e-stores with a one stop shop experience for leading companies across North America.

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