Starting Your Own Business

Looking to Start Your Own Business? Entrepreneur and Business Owners Wanted

Starting your own business is not an easy endeavor. For those of you that have never had the opportunity to go out on your own, franchising could be a great alternative to provide you with the support you need to get your business off the ground.

When looking at any opportunity, you ask yourself, what is my potential in being able to earn $X? Fortunately, the printing and promotional products industry ($70 Billion in 2018) is going through a massive disruption. The baby boomers are having succession plans, retiring, selling, going out of business, or consolidating with other companies. It’s very difficult for the smaller guy to stand out to the competition. 

We at Optamark are proud to have invested thousands of dollars into building state of the art business management software to allow our franchisees to have an entire range of product offerings that will allow them to be able to have a full suite service offering to provide to there franchisees.

Here is a quick video to showcase some of the benefits of our business management software:

If you are new to franchising, think about having someone provide you a very quick “jumpstart” along with giving you the recipe you need to go out there and make your business a successful one. At Optamark, we pride ourselves on being able to do these 5 things which should be valuable if your considering starting your own business and need an extra hand.

5 Reasons Why Optamark Can Help Accelerate Your Business Growth

1. Track Record of Success
Any good franchise company has developed a method of doing business that works well and produces successful results. Here’s a quick link to showcase some insight on our growth back in 2015 (
https://www.bizjournals.com/boston/blog/startups/2015/08/how-this-babson-grads-printing-company-became-one.html) 

In addition to this, franchisors wants to Starting your Own Business are required to provide you with a great deal of information in their required disclosures so you can analyze and determine your assessment of the business once talking to others whom are in the franchising ecosystem.

2. Strong Brand

One of the biggest advantages of franchising is that the company is building a brand on a regional or national basis that should have value in the eyes of customers you’re trying to attract. Having been in the industry over 10+ years and having a strong track record, with the local and national marketing budgets, Optamark will be a household name for businesses looking to streamline there branding initiatives when it comes to print, promo, packaging, as well as digital marketing support and services.

3. Training Programs

A good franchise company has training programs designed to bring you up to speed on the most successful methods to run the business. They should also have reference materials to assist you in dealing with whatever comes up while you’re running your business. Optamark will be providing franchisees both on site as well as recurring training programs at the training center in New York City.

4. Ongoing Operational Support

Franchise companies have staff dedicated to providing ongoing assistance to franchisees. Teams will be dedicated in departments like IT, Marketing, Business Dev Support, Accounting. You’re not alone when you’re building and running your business, and you can always call on experienced people when you hit a rough spot or want to share new ideas for growing the business. Our support team has a combined experience over 100+ years and has been deeply engrained in the process of learning and managing everything needed in the industry.

5. Marketing Assistance

The franchise company has marketing assistance to provide you with proven tools and strategies for attracting and retaining customers. Usually, the staff helps you develop the actual marketing plans and budgets for your grand opening as well as your ongoing efforts to market your business effectively. In addition to general support, we focus on building unique missions for our franchisees to be able to get more intel on a specific vertical they might be focusing on, we power our franchisees with branded e-company stores to allow them to entice their clients to have a “one stop” shop.

If your interested in learning more about the benefits of franchising and might be considering a career path change, we would love to chat and provide you more information on the benefits of franchising and how Optamark can help you starting your own business of branding.

Tarang Gosalia

Tarang is the CEO at Optamark. Optamark is a printing and promotional products agency that designs branded merchandise collections, printing, and company e-stores with a one stop shop experience for leading companies across North America.

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