Tarang is the CEO at Optamark. Optamark is a printing and promotional products agency that designs branded merchandise collections, printing, and company e-stores with a one stop shop experience for leading companies across North America.

Tarang is also the CEO and Co-Founder of AnythingwithInk, a SaaS platform for the printing and promotional products industry. AWI takes the best of business software through CRM and order management and combines it with experienced advisors to allow for a seamless print/promo management experience. The result is a powerful mix of business productivity and communication across the 500 year old printing and promotional products industry.

Tarang is an Angel Investor and Limited Partner at 500 Startups


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5 Ideas to Have Outstanding Packaging for Your Brand

Whenever someone starts their brand, they always have a desire and want to make sure they have a product that stands out. We all know that packaging has major impact on how a consumer emotionally feels and ties themselves to a brand. In order to have a competitive edge nowadays, outstanding packaging for your brand can always be a huge value-add for your business. We get requests all the time about how ...

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Combining Direct Mail with Email

A multi channeled approach for marketing is the most optimal way to be able to get your name out there. as there's so much clout nowadays with emails and text messages, it can get very confusing what exactly is going on with the amount of information coming at you every single day. Social media has changed the concept of the way people are able to receive information and we feel ...

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Making memorable branding experiences

Making memorable branding experiences require experience from inception to delivery. When you open or receive a shipment nowadays to your home, having a long-lasting impression is everything. Below I've shared an example of how we look at experiences for custom branded packaging that we built on various projects. We would give Marketing Managers an idea of how we can make memorable branding experiences. The objective of this particular campaign was to drive ...

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Print and Promotional Marketing Products

Print and Promotional Marketing Products Under One Roof

Everyday I hear from clients of ours that they are frustrated and pissed off having to manage 10 different vendors for ordering printing, promo, signage, its a pain juggling these vendors. There's a 1000 companies out there who can Print and Promotional Marketing Products but theres very few whom understand the benefits of online ordering systems. Companies like Goldner & Associates, Vernon, Optamark (I know this is my biz) but we ...

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