Making memorable branding experiences

Making memorable branding experiences require experience from inception to delivery. When you open or receive a shipment nowadays to your home, having a long-lasting impression is everything.

Below I’ve shared an example of how we look at experiences for custom branded packaging that we built on various projects. We would give Marketing Managers an idea of how we can make memorable branding experiences.

The objective of this particular campaign was to drive qualified attendees to the booth. Also, to learn about the various new products and services that this company was looking to offer to their target demographic.

Type of Client:

Targeted Audience: E-Cig Companies, Influencers and people who are looking to Re-brand.

Other Media: Direct Mail, Print and Promo

Primary Objective: To increase your numbers in new prospects and new projects.

Total Cost: $4,000

Strategy and Execution: We set up a direct mail piece that is to go out through FedEx, USPS or UPS. Our priority is to target new prospects over a three-week period. The mailing will be a self-contained display which has a message on the lid.  Inside the box, it can contain items such as; Lighters, keychains, business cards, flyers, USB Flash Drive, Mints and etc. Its all about having an impact with your clients and the more impact you have the better results you get.

Results: will lead to more client opportunities and long term relationships. In addition, you will see that most of the people who answer your follow up call will result in being receptive and it will also convert into secured accounts too.

Tarang Gosalia

Tarang is the CEO at Optamark. Optamark is a printing and promotional products agency that designs branded merchandise collections, printing, and company e-stores with a one stop shop experience for leading companies across North America.

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