Combining Direct Mail with Email

A multi channeled approach for marketing is the most optimal way to be able to get your name out there. as there’s so much clout nowadays with emails and text messages, it can get very confusing what exactly is going on with the amount of information coming at you every single day. Social media has changed the concept of the way people are able to receive information and we feel that in any effective marketing campaign, a multi-channel approach is always the best way to get optimal results.

one thing that we’ve started working on in terms of improving results with some of our clients that are using us for Direct mail is that we can;

1) Take any direct mail project and we can run the same criteria on an email campaign, and schedule it to coordinate with your clients’ mailings. So for example if you have a client who runs financial seminars, you can drop an email a few days after the direct mail, reminding prospects to sign up for the seminar.

2) The other thing we can do is add emails to almost any file. You or your client can then use the emails to match to Facebook or Google Accounts for digital marketing efforts.

 

Tarang Gosalia

Tarang is the CEO at Optamark. Optamark is a printing and promotional products agency that designs branded merchandise collections, printing, and company e-stores with a one stop shop experience for leading companies across North America.

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