Outbound Marketing

Create a Successful Outbound Marketing Strategy

Although Outbound Marketing makes up just one part of a healthy client acquisition strategy, there are a few advantages it has to things like paid ads, partnerships, and content. Primarily, it is far lower cost, requires less technology, and doesn’t require you to be someone who's already established with a reputation. Basically, it has no barriers of entry. That being said, a ton of people tell me all the time they ...

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How Cold Outreach Emails can Enhance Sales Efforts

Cold Outreach alone drove over $1M ARR in SaaS sales for our organization over the last 3 years. Here is the system that got us there (and how you can build it too). I personally love cold outreach because it’s a really fast way to get results. You send someone an email/Linkedin/FB message, they respond, and you get them on a sales call. Simple. For that reason, as much as I ...

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The Beginner’s Guide to How Direct Mail Helps Realtors Make Huge Profits

What are the Costs associated to Flipping a House? The first thing to understand about flipping a house are the costs involved. It’s not just a matter of buying a house and selling it for a profit. Nine times out of ten it will need to be renovated. Even before that, part of the art of selling a successful house is sourcing the deal. Many a times, that deal can come ...

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Content Marketing

Content Marketing – A Quick Guide to Cover Your Bases

I recently was attending the PPAI Expo East Conference in Atlantic City and got a chance to listen to a session from Cliff Quicksell who is currently the VP of Marketing at IPromoteU. For those of you who are not familiar in the industry, IPromoteU is a $200+ million dollar distributor in the business with over 150+ reps supporting their brand. As Optamark expands its footprint nationwide, Cliff shared some ...

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Insights to run a successful branding business with China

China is creating a society without public debate in which unelected officials use artificial intelligence to control everything from promotion at work, to travel, to housing, to welfare. No matter what industry you're in, there seems to be a strong stake-hold in the way that China will influence the market. I recently attended a conference in China which gave me a reality dose on how our industry (Printing and Promotional ...

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When to Post for Social Media?

When posting for Social Media, everyday there seems to be a a new technology out there which is difficult for the common person to keep up with. One minute its Hootsuite, then Tweetdeck, then some other system! It's overwhelming the number of social media tools out there to manage both your personal and or business brand.   In trying to determine the best way to improve our ability to get a better ...

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5 Ideas to Have Outstanding Packaging for Your Brand

Whenever someone starts their brand, they always have a desire and want to make sure they have a product that stands out. We all know that packaging has major impact on how a consumer emotionally feels and ties themselves to a brand. In order to have a competitive edge nowadays, outstanding packaging for your brand can always be a huge value-add for your business. We get requests all the time about how ...

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