Optamark Starts Franchise

Optamark Starts Franchise Business Off With A Bang: The Artcraft Company Officially Joins Franchise

New York, NY (June 16, 2020) – Optamark, a New York-based brand management company, announces the official signing of a franchise agreement with The Artcraft Company, a Boston-based full-service solutions provider. For over 75 years, the most demanding industries have entrusted Artcraft to efficiently execute the full spectrum of client-facing print and promo materials. Optamark’s resources and marketplace technology, coupled with Artcraft's 40,000+ sq ft production capacity allows Optamark and its ...

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Marketing Funnel

A Marketing Funnel Defined

Over the last 10 years, we've continued to build our business on being able to provide a product and service to our clients that allows them to continue to come back. However, when it comes to managing data, we’ve had a lot of challenges in staying organized and ensure that we keep our funnel top of mind and consistently making effort to reach out to those clients that we aim to ...

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Content Creation

Content Creation Templates and Franchisees Success Tools

Content Creation can be extremely difficult when you're not writing constantly. Having some sort of boilerplate to work off of can make life simple. We've come up with a number of tools that we've integrated that help entrepreneurs streamline their marketing efforts to our franchising model. Whether you're a franchisee, and or someone who's strictly doing direct sales, copy is king. In a society where so many ads are coming out, ...

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Outbound Marketing

Create a Successful Outbound Marketing Strategy

Although Outbound Marketing makes up just one part of a healthy client acquisition strategy, there are a few advantages it has to things like paid ads, partnerships, and content. Primarily, it is far lower cost, requires less technology, and doesn’t require you to be someone who's already established with a reputation. Basically, it has no barriers of entry. That being said, a ton of people tell me all the time they ...

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Paycheck Protection Program, EIDL Disaster Loan Recovery: How to Apply, Loan Calculation, and More

The first thing you need to know about PPP loans is that they are not direct loans from the feds. They’re more like an SBA 7(a) loan. SBA is guaranteeing 100% percent of these loans, but they will be made through SBA-approved lenders. Its important to know that many banks are overwhelmed so we have a list of Banks we have directly been working with to support the needs of ...

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South African Printers

Meeting with One of Largest South African Printers

I'm currently traveling in South Africa and finding ways to creatively expand our franchise efforts as our product is very unique in that it doesn't require a traditional brick and mortar. We need to be able to empower ourselves with the best and brightest South African Printers and globally to be able to create an ecosystem that will allow our franchisees to have sustainable supply chain, technology, and a world-class ...

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How Cold Outreach Emails can Enhance Sales Efforts

Cold Outreach alone drove over $1M ARR in SaaS sales for our organization over the last 3 years. Here is the system that got us there (and how you can build it too). I personally love cold outreach because it’s a really fast way to get results. You send someone an email/Linkedin/FB message, they respond, and you get them on a sales call. Simple. For that reason, as much as I ...

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The Beginner’s Guide to How Direct Mail Helps Realtors Make Huge Profits

What are the Costs associated to Flipping a House? The first thing to understand about flipping a house are the costs involved. It’s not just a matter of buying a house and selling it for a profit. Nine times out of ten it will need to be renovated. Even before that, part of the art of selling a successful house is sourcing the deal. Many a times, that deal can come ...

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Starting Your Own Franchise Business 101: The Essential Guide

With so many options for franchises out there, you first need to ask yourself what you are passionate about doing. Narrow down your interest in a service based business, vs retail. In my experience, dealing with consumers has always been a tough sell. I enjoy working with businesses vs end clients for a few reasons: 1. There not spending their own money 2. Deadlines and speed matter and emotions are less involved 3. ...

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8 Reasons Starting a Business Will Change the Way You Think About Everything

Leadership, Entrepreneurship & Communication Skills: Confidence, Influence, Personal Productivity & Project Management Leadership and entrepreneurship skills are what makes great entrepreneurs who they are today, they can't build big, successful businesses without these fundamentals principles, but if you don't master simple things such as leadership, managing projects, being a great entrepreneur and having the right mindset for the future, you will keep failing in business and making mistakes. What if you could ...

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