5 Ideas to Have Outstanding Packaging for Your Brand

Whenever someone starts their brand, they always have a desire and want to make sure they have a product that stands out. We all know that packaging has major impact on how a consumer emotionally feels and ties themselves to a brand.

In order to have a competitive edge nowadays, outstanding packaging for your brand can always be a huge value-add for your business.

We get requests all the time about how we can produce and print unique packaging but it all starts with creativity on the design front and an understanding of exactly the aesthetic and look you’re going for.

On Instagram, I wanted to showcase some examples of unique packaging ideas for a client to give them a sense of what is top-of-mind and what types of brands are actually out there getting strong buzz and reputation when it comes to launching their products.

Here are a few ways we look at interesting packaging:

Shout-out to @bestofpackaging on Instagram!

These guys have a real eye for knowing what’s hot and what’s trending and based on responses from likes that they’ve gotten. It’s very evident that there’s a lot of unique options that can keep your brand top-of-mind to your end user.

Here are my 5 ideas on assessment or packaging:

  • Matte finishes are trending.
  • Packaging requires simplicity in the design.
  • Depending on the product a blend of original material with a hint if color pops.
  • Packaging can be much cheaper if you run print on a Skodix device on shorter runs.
  • Depending on timeline sourcing from China vs US might be helpful.

Tarang Gosalia

Tarang is the CEO at Optamark. Optamark is a printing and promotional products agency that designs branded merchandise collections, printing, and company e-stores with a one stop shop experience for leading companies across North America.

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